Focusing on Points of Interest in 2010
YouVu have implemented the new look and feel.
2009 saw the continued success of YouVu as new accounts across both Commercial and Residential networks were secured across the eastern seaboard. In direct response to customer and consumer feedback YouVu made the bold decision to move away from its traditional Emotion Icon/Point of Interest to a new more energetic and recognisable point of interest for 2010.

User groups have identified that the new Icons...
• Are clean
• Evoke a call to action
• Create greater engagement
• Improve dynamicism of the ad
• Are synonomous as points of interest
• Provide greater continuity to corporate standards
• Are easily distinguished across a variety of backgrounds
• Maintain a pulse cycle to provide an uninterrupted view of each location
In making this change YouVu identified that the new Icons increase the inherent interactivity of YouVu advertisements. By ensuring the YouVu points of interest are more easily identifiable YouVu have increased consumer interaction and connection to each and every property advertisement.
Other YouVu enhancements to the YouVu ad include:
• 16:9 Video (widescreen)
• Downloadable documents
• Faster load times
• Overseas currencies and addressing formats
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