
The Future of Mobile Property Apps - AR & LBS
“Augmented Reality” (AR) and “Global Positioning” technology will soon allow your customers to point their iPhones at commercial properties and have information delivered directly to their iPhone regarding the listed property in addition to displaying other properties available in the immediate area, results of which will then be mapped and overlaid on the iPhone's screen.
This technology coupled with Location Based Services (LBS) will be the hot areas of the Mobile & Property Industry.
Analyst Jack Kent notes that LBS apps are becoming more popular in app types including "social networks, games, entertainment and travel". <Will property follow???, We think so!!!>
He adds that 'Advertising is the key for LBS apps, as advertisers can employ ever more sophisticated targeting techniques to engage an increasingly hard-to-reach audience"
In otherwords, if your phone knows your on George St (or any other Street in any major CBD area for that matter) a message will suddenly pop into your inbox notifying you of properties that are available (for lease, sale etc) in the immediate area.......
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