App Facts
by Gary Bateman
App Facts
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People aged 16 to 24 years old use 10 apps daily, double the national average of 4.76
23% say they would never pay for an app.
30% buy apps after reading about them online.
28% buy apps after seeing advertisements on app stores.
Only 30% of an average user's apps are used regularly, though 25% of app users say theres no limit to the number of apps they'd have on their phone, given enough space.
Games, both free and paid for are the most downloaded apps.
Facebook, Google Maps and Weather Channel are the most popular apps across smartphones.
Sources: The Nielsen Company and GfK NOP 2010 Study
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