For many people, the family home represents the single largest asset in their investment portfolio and is therefore the most important profit centre when it comes time to sell.

With so much on the line, it amazes me that many home owners lessen their chances of securing a high sale price by failing to promote their property adequately!

Surveys carried out by industry leaders (EG: REA Group and http://blogs.realestate.com.au/newsandviews/) concluded that property seekers were more likely to view or enquire about a property based upon the initial real estate advertisement.

If this is true, why do most ads placed on popular Australian real estate advertising websites (EG: Realestate.com.au and Domain.com.au) all look the same?!?!