Monday, October 27, 2008

Marketing Makes the Difference

There is a saying in real estate: "you can't sell a secret". It may seem a bit like justification for the money agents suggest vendors pay to advertise, but when you think about that, it makes a lot of sense. No one will know what you have to sell unless you tell them about it.


Updated on 6:51PM Nov 18, 2008 | No comments
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Tuesday, September 02, 2008

The web and real estate... bridging the gap

The Real Estate Institute of Victoria reported that Melbourne median property prices over the last quarter have increased by 4.9% to $451,000. Combined with recent interest rate hikes, for many home buyers – particularly first home buyers – it’s a step further away from home affordability.


Updated on 10:53AM Sep 04, 2008 | No comments
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Thursday, August 21, 2008

Technology is changing the face of real estate

Web 2.0 internet and other technologies are quickly changing the way in which individuals interact with business. In real estate, the web is heavily influencing the entire marketing mix and is revolutionising the entire industry.


Updated on 7:28PM Sep 05, 2008 | Comments [2]
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Tuesday, August 05, 2008

Don't just 'list' your property, ADVERTISE it!

For many people, the family home represents the single largest asset in their investment portfolio and is therefore the most important profit centre when it comes time to sell.

 

With so much on the line, it amazes me that many home owners lessen their chances of securing a high sale price by failing to promote their property adequately!


Updated on 4:55PM Aug 11, 2008 | Comments [3]
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Tuesday, August 05, 2008

Different properties... Same ads!

Surveys carried out by industry leaders (EG: REA Group and http://blogs.realestate.com.au/newsandviews/) concluded that property seekers were more likely to view or enquire about a property based upon the initial real estate advertisement.

 

If this is true, why do most ads placed on popular Australian real estate advertising websites (EG: Realestate.com.au and Domain.com.au) all look the same?!?!


Updated on 9:38AM Aug 26, 2008 | Comments [4]
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