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Socialising your property with bookmarking


Social Bookmarking is a relatively new technology which has changed the way people are experiencing the internet by allowing users to store, classify, rate, comment and search links to any Blog or website on the internet.


I am often asked what the relevance of social bookmarking is when directly applied to property advertising.


My answer is simple; social bookmarking provides a conduit to virally market your properties through groups of friends, business associates, clubs and communities of likeminded people.


Until recently the world of online property marketing consisted primarily of a few images and a description placed on property listing websites such as Trulia, Realestate.com.au and Domain.com.au to name just a few, plus a replication of the same images and description text on individual real estate agency websites.


Times have changed however with the advent of Web 2.0.


With the evolution of Web 2.0 individual property ads can reach a far greater audience than ever before with the simple click of a social bookmarking link. Property ads now have the ability to live longer and travel further and are not bound to live only within a traditional realm such as a listing portal or real estate website.


Using social bookmarking, your property ads can now stand on their own, they can be shared across friends, family, colleagues, peers and key stakeholders involved in influencing the final decision to purchase or invest in property.


It is important to also consider that the ability to share information via social bookmarking is only one element in a successful communication. Other critical elements to consider are the format and quality of the content you are indenting to allow people to share. It is advisable to present content in a fashion which is both easy to view (logical and concise) and engaging as this will increase relevance and ensure longevity.


No matter what you intend people to share always remember that relevance is relative and your service will not be for everyone, stay true to your business and let your customers share the information they deem as important.

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